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Print method

DTG Printing

Direct-to-garment (DTG) prints your artwork with a garment-safe inkjet, like a photo printer for tees. Gradients, photos and dozens of colours cost the same as one, which makes it ideal for small runs and one-offs.

A direct-to-garment printer printing a t-shirt

Is it right for you?

Best for, and not ideal for

Best for

  • Full-colour and photographic artwork
  • Small runs and one-offs
  • 100% cotton tees, hoodies and totes
  • Detailed illustrations with lots of colours

Not ideal for

  • Large runs, where screen printing works out cheaper
  • Polyester and sports fabrics

Behind the scenes

How it works

  1. Your artwork is checked and sized for the print area.

  2. The garment is pre-treated so the ink bonds to the fibres.

  3. A garment-safe inkjet prints the design directly onto the fabric.

  4. The print is heat-cured for washability.

The details

Minimums, durability and colour

Minimum order

5 units

Colours

No colour limit; gradients and photos are fine

Hand feel

Very soft: the ink soaks into the fibres instead of sitting on top

Durability

Good, though not as tough as screen printing over many washes

Price guide

From $7.90 per print (ex GST); no per-colour setup, depends on garment and quantity

Setup

$63 one-off file-prep fee, half price on repeat orders with the same artwork

Turnaround

1 to 2 weeks from proof approval

Prices are indicative, in AUD and exclude GST. Your quote confirms the final price for your artwork, quantity and delivery. Benchmarked against competitor pricing and reasonable market defaults (Hasan, 2026-09-24) — confirm against real supplier costs and margin before launch.

How dtg printing rates

  • Detail and colour range
    5 out of 5 Excellent
  • Durability
    3 out of 5 Good
  • Soft feel
    5 out of 5 Excellent
  • Suits small runs
    5 out of 5 Excellent
  • Value in bulk
    2 out of 5 Fair

Compare

How it compares to the other methods

All print methods
Print methods compared. Ratings run from 1 (basic) to 5 (excellent). This table scrolls sideways on small screens.
FeatureScreen PrintingDTG PrintingThis methodDTF PrintingSublimation PrintingEmbroiderySpecialty Finishes
Detail and colour rangeFine lines, gradients and lots of colours
3 out of 5 Good
5 out of 5 Excellent
5 out of 5 Excellent
5 out of 5 Excellent
2 out of 5 Fair
3 out of 5 Good
DurabilityHow well it holds up to washing and wear
5 out of 5 Excellent
3 out of 5 Good
4 out of 5 Very good
5 out of 5 Excellent
5 out of 5 Excellent
4 out of 5 Very good
Soft feelHow light and comfortable it feels to wear
3 out of 5 Good
5 out of 5 Excellent
3 out of 5 Good
5 out of 5 Excellent
2 out of 5 Fair
1 out of 5 Basic
Suits small runsGood value for a handful of pieces
2 out of 5 Fair
5 out of 5 Excellent
4 out of 5 Very good
4 out of 5 Very good
3 out of 5 Good
3 out of 5 Good
Value in bulkHow much cheaper it gets on big orders
5 out of 5 Excellent
2 out of 5 Fair
3 out of 5 Good
3 out of 5 Good
3 out of 5 Good
2 out of 5 Fair
Best forRuns of 25 pieces or moreFull-colour and photographic artworkFull-colour designs on cotton, polyester and blendsFull-colour artwork, gradients and photographsLeft-chest logos on polos and workwearStreetwear and merch drops
Minimum order20 units5 units5 units10 units5 units50 units
ColoursPriced per colour; most jobs use 1 to 4 coloursNo colour limit; gradients and photos are fineNo colour limit; gradients and photos are fineNo colour limit; gradients and photographs are suitableThread colours matched from a chart; priced by stitch countDepends on the finish; ask us for the current range
How it feelsInk sits on the surface, so heavier coverage feels slightly raisedVery soft: the ink soaks into the fibres instead of sitting on topSmooth and flexible; a thin layer sits on top of the fabricNo raised ink layer on compatible polyester fabric; the colour is part of the surfaceTextured and slightly raised, with a stiffer feel under the logoTextured: raised (puff) or smooth and reflective (foil, metallic)
DurabilityExcellent: the toughest option for repeat washingGood, though not as tough as screen printing over many washesVery good on most fabricsExcellent on compatible substrates; the design will not crack or peelOutstanding: stitching outlasts most garmentsGood with careful washing; avoid high heat
Setup$63 setup per colour (screens), reusable for repeat orders at half price with the same artwork$63 one-off file-prep fee, half price on repeat orders with the same artwork$63 one-off file-prep fee, half price on repeat orders with the same artwork$118 one-off file-prep fee, half price on repeat orders with the same artwork$73 one-off digitising fee, half price on repeat orders with the same artworkExtra setup for the effect layer, on top of the base print's setup
Price guideFrom $1.50 per print at volume (ex GST); depends on garment, colours and quantityFrom $7.90 per print (ex GST); no per-colour setup, depends on garment and quantityFrom $2.90 per print (ex GST); no per-colour setup, depends on garment and quantityFrom $27.90 per item (ex GST); depends on product, print area and quantityFrom $3.90 per item (ex GST); depends on stitch count and quantityFrom $3 per layer (ex GST), added on top of the base print's price

Where it's used

Products suited to dtg printing

  • T-Shirts: custom printed in Australia

    T-Shirts

    Custom tees for teams, events, brands and fundraisers.

    Screen PrintingDTG Printing
    from$10.50/unitex GST
  • Hoodies & Sweatshirts: custom printed in Australia

    Hoodies & Sweatshirts

    Heavyweight, cosy and made to be worn on repeat.

    Screen PrintingDTG Printing
    from$34.00/unitex GST
  • Tote Bags: custom printed in Australia

    Tote Bags

    Everyday carry-alls that keep your brand in view.

    Screen PrintingDTG Printing
    from$4.50/unitex GST

Questions

DTG Printing FAQs

Screen printing pushes thick ink through a mesh, one colour at a time. It's hard-wearing and cheapest for bigger runs of simple designs. DTG prints full-colour artwork directly into the fabric, so it suits detailed designs and small runs, and it feels softer.

Both handle full-colour artwork. DTG is softer and best on 100% cotton. DTF transfers work on more fabrics (cotton, polyester and blends) and are a good all-rounder for mixed orders. If you're unsure, tell us what you're printing on and we'll recommend one.

For PNG or JPG, aim for 300 dpi at the size it will print. For a 30 cm wide chest print, that's roughly 3,500 pixels across. Images saved from websites or social media are usually too small and print soft, so send the original file if you can.

Wash inside out in cold water, avoid bleach and high heat, and don't iron directly on the print. Hang dry or tumble dry on low.

Related methods

  • A heat press applying a transfer to a t-shirt

    DTF Printing

    Vivid full-colour transfers that stick to almost any fabric.

    • Full-colour designs on cotton, polyester and blends
    • Mixed-fabric orders (tees plus sports tops plus jackets)
    How it works and what it costs
  • Ink being pulled across a screen with a squeegee

    Screen Printing

    The workhorse for bold, hard-wearing prints in bulk.

    • Runs of 25 pieces or more
    • Logos and bold graphics (1 to 4 colours)
    How it works and what it costs

Ready to print with dtg printing?

Upload your artwork, tell us what you need, and we'll send a free digital proof and a firm price.