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Print method

Sublimation Printing

Sublimation uses heat to turn ink into a gas that bonds with a compatible coated surface or polyester fabric. It is ideal for bright, all-over colour on items such as sportswear and selected drinkware, with no heavy print layer sitting on top.

A full-colour sublimation transfer being applied to a compatible product

Is it right for you?

Best for, and not ideal for

Best for

  • Full-colour artwork, gradients and photographs
  • Compatible polyester sportswear and performance apparel
  • Selected coated mugs and drinkware
  • Designs with edge-to-edge colour on compatible products

Not ideal for

  • Cotton garments and dark polyester items
  • Products without a compatible coating or polyester surface

Behind the scenes

How it works

  1. Your artwork is printed in reverse onto specialist transfer paper.

  2. The transfer is aligned with a compatible garment or product.

  3. Heat and pressure turn the ink into a gas that bonds into the surface.

  4. The item is cooled and checked before it is packed.

The details

Minimums, durability and colour

Minimum order

10 units

Colours

No colour limit; gradients and photographs are suitable

Hand feel

No raised ink layer on compatible polyester fabric; the colour is part of the surface

Durability

Excellent on compatible substrates; the design will not crack or peel

Price guide

From $27.90 per item (ex GST); depends on product, print area and quantity

Setup

$118 one-off file-prep fee, half price on repeat orders with the same artwork

Turnaround

6 to 8 weeks from proof approval

Prices are indicative, in AUD and exclude GST. Your quote confirms the final price for your artwork, quantity and delivery. Benchmarked against competitor pricing and reasonable market defaults (Hasan, 2026-09-24) — confirm against real supplier costs and margin before launch.

How sublimation printing rates

  • Detail and colour range
    5 out of 5 Excellent
  • Durability
    5 out of 5 Excellent
  • Soft feel
    5 out of 5 Excellent
  • Suits small runs
    4 out of 5 Very good
  • Value in bulk
    3 out of 5 Good

Compare

How it compares to the other methods

All print methods
Print methods compared. Ratings run from 1 (basic) to 5 (excellent). This table scrolls sideways on small screens.
FeatureScreen PrintingDTG PrintingDTF PrintingSublimation PrintingThis methodEmbroiderySpecialty Finishes
Detail and colour rangeFine lines, gradients and lots of colours
3 out of 5 Good
5 out of 5 Excellent
5 out of 5 Excellent
5 out of 5 Excellent
2 out of 5 Fair
3 out of 5 Good
DurabilityHow well it holds up to washing and wear
5 out of 5 Excellent
3 out of 5 Good
4 out of 5 Very good
5 out of 5 Excellent
5 out of 5 Excellent
4 out of 5 Very good
Soft feelHow light and comfortable it feels to wear
3 out of 5 Good
5 out of 5 Excellent
3 out of 5 Good
5 out of 5 Excellent
2 out of 5 Fair
1 out of 5 Basic
Suits small runsGood value for a handful of pieces
2 out of 5 Fair
5 out of 5 Excellent
4 out of 5 Very good
4 out of 5 Very good
3 out of 5 Good
3 out of 5 Good
Value in bulkHow much cheaper it gets on big orders
5 out of 5 Excellent
2 out of 5 Fair
3 out of 5 Good
3 out of 5 Good
3 out of 5 Good
2 out of 5 Fair
Best forRuns of 25 pieces or moreFull-colour and photographic artworkFull-colour designs on cotton, polyester and blendsFull-colour artwork, gradients and photographsLeft-chest logos on polos and workwearStreetwear and merch drops
Minimum order20 units5 units5 units10 units5 units50 units
ColoursPriced per colour; most jobs use 1 to 4 coloursNo colour limit; gradients and photos are fineNo colour limit; gradients and photos are fineNo colour limit; gradients and photographs are suitableThread colours matched from a chart; priced by stitch countDepends on the finish; ask us for the current range
How it feelsInk sits on the surface, so heavier coverage feels slightly raisedVery soft: the ink soaks into the fibres instead of sitting on topSmooth and flexible; a thin layer sits on top of the fabricNo raised ink layer on compatible polyester fabric; the colour is part of the surfaceTextured and slightly raised, with a stiffer feel under the logoTextured: raised (puff) or smooth and reflective (foil, metallic)
DurabilityExcellent: the toughest option for repeat washingGood, though not as tough as screen printing over many washesVery good on most fabricsExcellent on compatible substrates; the design will not crack or peelOutstanding: stitching outlasts most garmentsGood with careful washing; avoid high heat
Setup$63 setup per colour (screens), reusable for repeat orders at half price with the same artwork$63 one-off file-prep fee, half price on repeat orders with the same artwork$63 one-off file-prep fee, half price on repeat orders with the same artwork$118 one-off file-prep fee, half price on repeat orders with the same artwork$73 one-off digitising fee, half price on repeat orders with the same artworkExtra setup for the effect layer, on top of the base print's setup
Price guideFrom $1.50 per print at volume (ex GST); depends on garment, colours and quantityFrom $7.90 per print (ex GST); no per-colour setup, depends on garment and quantityFrom $2.90 per print (ex GST); no per-colour setup, depends on garment and quantityFrom $27.90 per item (ex GST); depends on product, print area and quantityFrom $3.90 per item (ex GST); depends on stitch count and quantityFrom $3 per layer (ex GST), added on top of the base print's price

Where it's used

Products suited to sublimation printing

  • Drinkware: custom printed in Australia

    Drinkware

    Mugs and bottles your customers will actually keep.

    Sublimation Printing
    from$9.50/unitex GST

Questions

Sublimation Printing FAQs

PNG, JPG, SVG, PDF, AI or EPS, up to 20 MB. Vector files (SVG, AI, EPS or PDF) give the sharpest result because they scale without losing quality.

The minimum depends on the print method: 20 units for screen printing, 10 for sublimation, and 5 for DTG, DTF and embroidery (specialty finishes, an add-on, need 50). If you need fewer, ask us; we'll tell you what's possible.

Wash inside out in cold water, avoid bleach and high heat, and don't iron directly on the print. Hang dry or tumble dry on low.

Related methods

  • A heat press applying a transfer to a t-shirt

    DTF Printing

    Vivid full-colour transfers that stick to almost any fabric.

    • Full-colour designs on cotton, polyester and blends
    • Mixed-fabric orders (tees plus sports tops plus jackets)
    How it works and what it costs
  • A direct-to-garment printer printing a t-shirt

    DTG Printing

    Full-colour detail, printed straight into the fabric.

    • Full-colour and photographic artwork
    • Small runs and one-offs
    How it works and what it costs

Ready to print with sublimation printing?

Upload your artwork, tell us what you need, and we'll send a free digital proof and a firm price.